Finally A Safe Method for Digital Camera Sensor Dust Removal?

Call me timid or silly but I have never tried to clean my cameras' sensors myself. I try to change my lenses quickly to minimize dust infiltration but sometimes you just can't avoid it from happening.

While there is no shortage of vacuums, brushes, swabs, and other do it yourself toys, some of which are ridiculously priced, I've only used a Giotto Rocket Blower as it doesn't come into contact with the sensor. Whenever the blower has been unsuccessful in removing the dust I've sent the camera off to Nikon for a cleaning and checkup. This process takes a few weeks and it doesn't come cheap.

Enter the FireFly - Digital Sensor Cleaner. It combines a Giotto Rocket Blower with ionizing technology that acts as anti-static on the sensor and supposedly loosens dust particles from the sensor. I haven't seen this first hand but if it's actually capable of this it sounds like the first fool-proof method and maybe one worth trying. I'd like to hear what they're going to charge for it, also I'd like to hear from those in the know that the ions don't do any damage to the sensor or any of the electronics.

This is one to follow. What do you think?